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The Children in the Public and the Political Agenda


The high level and number of political leaders reactions and debates in research institutions, schools, media and public and private institutions, which took place immediately after the launch of the Innocenti Report Card no. 7, have confirmed the high attention that the main message of the report - putting children first on the public and political agendas - has received from rich countries.

The role played by UNICEF in providing evidence based comparative research across countries to promote child centred policy debate was also a good lesson learned from the launch of the IRC Report Card no. 7.

Reactions to the report and media repercussions have been huge worldwide, including in those countries outside the scope of the report.

  • More than 110 pages of news clippings in international media during the first day after the launch. In OECD countries, the debate among main editorialists, press writers and policy makers was huge, as well as the broadcasting coverage on the issue of child well-being;
  • UNICEF IRC, with the support of UNICEF Geneva Regional Office and the UNICEF National Committees, promoted and supported advocacy initiatives on child well-being in many OECD countries, including in the EU Parliament, the British Parliament, the Luxembourg Parliament, the New Zealand Parliament, as well as in schools, NGOs and online discussion groups and forums;
  • Simultaneous launches in countries in Europe and beyond have been also promoted, including in Australia, Denmark, Finland, Italy, New Zealand, Portugal, Spain and UK.

During the two weeks after the launch, the Innocenti website newsroom registered:

  • 41,794 sessions, with an average of more than 2,600 visitors per day.
  • 32,527 downloads of the Report Card 7 in English, out of which 15,460 on 14 February only;
  • 1226 downloads in French,
  • 309 in Spanish
  • 190 in Italian
  • In average 2,140 downloads per day. Almost 70.000 pages visited on 14 February and 24.000 single visitors on the same day.

Debate still continues today, four months following the launching.