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The many stakeholders responsible for children’s safe and positive use of the internet (governments, civil society and the private sector alike) have an important task to formulate policies that are inclusive, balanced and based on solid evidence. But at present, the evidence on which such policies can rely is very scarce, especially in the global South. Research is also invaluable for contextualising online experiences in relation to children’s and families’ lives and the wider cultural or national circumstances. At the global level, evidence is needed to help build a consensus among international actors on international standards, agreements, protocols and investments in order to make the internet a safer and better place for children. Responding to evidence gaps, the GKO research project (www.globalkidsonline.net) was developed as a collaborative initiative between the UNICEF Office of Research – Innocenti, the London School of Economics and Political Science, and EU Kids Online. Global Kids Online (GKO) follows a child rights framework, as this offers a unifying approach to children’s everyday experiences online, as well as offline, while also recognising the diverse contexts in which children live. The project aims to connect evidence with the ongoing international dialogue regarding policy and practical solutions for children’s well-being and rights in the digital age, especially in countries where the internet is only recently reaching the mass market.